SERVICES

High-performance campaigns across every screen and signal.

OPA builds full-funnel, cross-channel ad systems tuned for one outcome: measurable growth. From search and social to streaming TV, audio, and DOOH, every impression is engineered, tracked, and optimized in real time.

Channel mix, simplified

  • Digital: Search, Social, Programmatic
  • Streaming TV: CTV & OTT inventory
  • Streaming Audio: Spotify, podcasts & more
  • OOH & DOOH: screens in the real world

Every service plugs into a single reporting spine, so you see how each channel moves the same KPIs.

CORE SERVICES

One integrated media system. Four channels of leverage.

OPA plans, buys, and optimizes media as a single connected system—so your message follows your audience across devices and contexts without wasted spend.

Digital Advertising

Full-funnel performance across search, paid social, and programmatic display. We architect campaigns around intent, audience, and creative testing velocity—not just channels.

  • Search: Google, Bing & shopping feeds
  • Paid social: Meta, TikTok, LinkedIn, X
  • Programmatic display & retargeting
  • Creative & landing page testing frameworks

Streaming TV Advertising (CTV/OTT)

Bring TV-level storytelling into a performance framework. We use deterministic and probabilistic data to place your brand on premium streaming inventory with measurable outcomes.

  • CTV/OTT across major streaming platforms
  • Household-level audience targeting
  • Incrementality & lift measurement
  • Creative variants tied to audience cohorts

Streaming Audio Advertising

Own the headphone moment with context-aware audio placements across music streaming, podcasts, and digital radio, all tied back to site and sales performance.

  • Spotify & major music streaming platforms
  • Podcast host-read & dynamic ad insertion
  • Geo, interest, and content-based targeting
  • Brand lift & site visitation studies

Out-of-Home & Digital Out-of-Home (DOOH)

Turn real-world screens into measurable digital touchpoints. We connect OOH and DOOH with mobile IDs, retargeting frameworks, and store or site visitation metrics.

  • Traditional OOH: billboards, transit, place-based
  • Digital OOH: screens in venues, retail, and more
  • Mobile retargeting off exposed audiences
  • Footfall, visitation, and brand impact reporting

OPA APPROACH

Data-first, technology-powered, relentlessly iterative.

OPA doesn’t run isolated campaigns. We build adaptive media systems that learn from every impression, click, and conversion—then reallocate spend in real time to what’s working.

Your media plan, creative, audiences, and landing experiences are all wired into the same analytics spine—so we can see, and scale, the exact paths that drive revenue.

System, not scatter

  • Unified measurement across every channel
  • Algorithm-friendly account structures
  • Continuous creative & audience experimentation
  • Weekly optimization sprints and transparent reporting

Whether you’re scaling a proven motion or validating a new one, OPA’s frameworks convert channels into predictable revenue infrastructure.

Turn your media spend into a performance engine.

Book a working session with the OPA team. In 45 minutes, we’ll map your current funnel, surface quick wins across channels, and outline a data-backed roadmap for the next 90 days.

No obligation, no generic pitch—just a clear view of what’s possible with a connected media strategy.